COMMON ANGLE IT
Referral Program
Project Type: Landing Pages
Target Audience: Small-to-medium size medical practices and large businesses in Northern Michigan that need help setting up and maintaining IT systems.
Purpose: The company was gaining market share through word-of-mouth and with minimal marketing efforts, but needed better ways to reach out to prospects. We developed a referral incentive program to help build upon the company’s growing good reputation.
Links:
www.commonangle.com
WEB COPY FOR COMMON ANGLE IT (FORMERLY CHESLEY CONSULTING)
HEADLINE: BREAK FREE FROM IT MEDIOCRITY – BREAK FREE WITH CHESLEY
SUBHEAD: Serving Petoskey’s Medical, Legal, Business, Academic, Non-Profit, and Professional Communities
BODY COPY 1:
If your IT environment is holding you and your staff back from your real work…
– if you’re starting to feel like you’re stuck with the same old IT guys just because they “know” your system….
– or if you’re tired of paying through the nose every time something breaks down, then it’s time to break free with Chesley Consulting.
Whether you need a couple hours of help getting rid of a virus or you need 24/7 monitoring and security, Chesley Consulting is committed to giving you the best IT support and service plans available in the Petoskey area. We’ll not only get your network up and running at peak performance, but we’ll keep it that way so that technology problems are eliminated before you even notice them.
We understand that hiring an IT firm is a big commitment. It can be hard to trust someone you don’t know very well with the central nervous system of your organization. So, we’ve developed some new incentive programs to make it easier for you to discover the Chesley difference firsthand with no-risk.
If your server is down and you need help right this second, by all means give us a call at 877-534-4311. But, otherwise, please take a few minutes to see what we can do for you and what we’ve done for our satisfied customers. Then, you can make the choice that’s right for your organization.
HEADING 2: 100% CLIENT RETENTION
BODY COPY 2: Since we began servicing clients in the Petoskey area in 2006, our list of satisfied clients has multiplied. In fact, every client that has worked with us has stayed with us. Here is just a partial list of Northern Michigan clients we’ve served:
- Visconti Imaging & Vein Institute – Petoskey
- Riemer Eye Center – Ludington
- Boyne Country Urgent & Primary Care – Petoskey
- Harbor Light Christian School – Harbor Springs
- VG
- GMCF
- QC
TAGLINE FOR BODY COPY 2: Clients Currently Experiencing 99.9% PLANNED NETWORK UPTIME on Average
PULLQUOTE 1: “Here in a heartbeat” – Julie Plichta, Office Mgr., Visconti Imaging & Vein Institute, Petoskey
HEADING 3: CLIENT-CONFIDENCE CASE STUDY
BODY COPY 3: “The depth and breadth of knowledge with these guys is incredible,” says Pat Bettin, Practice Administrator for Riemer Eye Center. “I’ve never had anybody at Chesley tell me to call someone else because they can’t help me with a problem.”
“They just go above and beyond the call of duty.”
Riemer Eye Center is a three-branch ophthalmology practice with dozens of work stations and pieces of sensitive medical equipment networked together.
Recently, we had problems with our OCT (optical coherence tomography). There was no way to back it up so that we didn’t lose data. Even if Chesley doesn’t know the specific machine that’s having problems, they can work directly with the vendors to fix the problem. After Chesley worked with OCT tech support over the phone, Chesley not only fixed the problem, but the manufacturer’s tech support guy told Chesley, “you taught me something I didn’t know.”
This kind of service is one of the reasons Ms. Bettin convinced the partners at Riemer to switch from an hourly break/fix relationship with Chesley to a monthly flat-rate managed service contract. The numbers just made sense. Bettin added up all the bills for hourly work over a six-month period and then compared it to Chesley’s flat-rate managed service plan. Chesley’s managed service plan saved the practice thousands of dollars a year.
INCENTIVE 1:
FIRST HOUR FREE
(Click here for details)
INCENTIVE 2:
FIRST MONTH FREE
When you sign up for new 12-mo, managed-services plan
(Click here for details)
INCENTIVE 3:
REFERRAL REWARDS PROGRAM
Get a $50 or $100 Visa® Gift Card for a successful referral
(Click here for details)
HEADING 4: WHO WE ARE
BODY COPY 4:
Des Moore –
Director of Operations, Petoskey
10 yrs. IT experience
B.S., Lake Superior State University, 199?
Staff 1 –
Staff 2 –
Staff 3 –
Staff 4 –
MAIN INCENTIVES PAGE:
HEADLINE: IT With Integrity
SUBHEAD: Risk-Free Incentives Let You Discover the Chesley Difference For Yourself
INTRO BODY COPY. Getting started with a new IT consulting firm can be difficult.
How do you quantify the difference between us and the other guys?
How do you get the help you need when you’re not even sure how big your tech problem is?
And if you are already a satisfied customer, how can you benefit from spreading the good word about Chesley?
We designed the following incentives to make it easier for you to try Chesley if you haven’t already. If you’re already a customer, we’ve made it even easier to step up to our managed-service plans or refer us to other organizations in need of IT consulting.
PULLQUOTE 2: “We’re great to work with, and we want to prove it to you.“ – Des Moore, Chesley’s Director of Operations for Petoskey
Sure, incentive offers may seem a bit out-of-character for an IT firm. We are so confident that you are going to like what we can do for your organization’s network and equipment, that we’ve made it easier than ever before to take us for a test drive.
HEADING 1: New offers for present and future Chesley Clients
LINKS:
FIRST HOUR FREE
FIRST MONTH FREE
REFERRAL REWARDS PROGRAM
INCENTIVE 1 PAGE
HEADING 1: FIRST HOUR FREE
SUB-HEADING 1: Let us show you what we can do, and then decide how much help you need
BODY COPY 1: If you’re like most small- to medium-sized offices in the Petoskey area, you’ve managed some or all of your computers and equipment yourself. Calling in outside IT help at an hourly rate can be difficult because you don’t want to have to pay someone else to get up to speed on your system – and you’re never sure how long it will take to fix the problem. It can cost you a small fortune, too.
So, for a limited time, we are offering the First Hour Free to the first 25 new customers who call us for hourly break/fix work.
Here’s How it Works: Our regular hourly rate is $75 an hour in quarter-hour increments. If you are a new customer, we will come to your site and work on your problem for free for the first hour. If it takes an hour or less, you pay nothing. After the first hour, if your project takes longer, we will stop and assess how much it will take to finish the job. This way, you can see for yourself what Chesley can do for you.
After the first hour, all we ask to continue the work at our regular rate is to put your organization’s valid credit card on file with us. You will be billed later and don’t have to use the credit card on file to pay. Payments are due within 30 days of receipt of invoice.
INCENTIVE 2 PAGE
HEADING 2: FIRST MONTH FREE
SUB-HEADING 2: When you sign up for a new 12-month, managed-services plan
BODY COPY 2: Chesley Consulting provides Flat-Rate, All-Inclusive Service Plans. With Chesley’s managed service plans, you won’t see your IT costs fluctuate up and down from month to month. You’ll know what to expect in terms of IT costs – and because of our best-in-breed network-monitoring and reporting software, you’ll know exactly what steps we are taking to maintain and protect your network.
But rather than tell you what we can do for your network, we want to show you – at no risk to your network or bottom line. For a limited time, new Chesley customers who sign up for any one of our three Flat-Rate, All-Inclusive Service Plans for 12 months or more will get the first month absolutely FREE. That’s a savings of hundreds of dollars or more.
Here’s How it Works: If you are already using one of our competitor’s managed-service plans, we invite you to take a month off from paying for managed IT services on us. In most cases, we can install our best-in-breed monitoring and reporting software parallel to other systems. Then, we simply “switch off” our competitor’s network monitoring system, and you’re up and running in no time.
What you will quickly discover is that we take network monitoring very seriously. We address all alerts quickly before problems get started. We don’t just troubleshoot the symptoms; we fix the cause of the problem. With our N-Central reporting system, you will no longer be in the dark about how much is actually being done to protect and maintain your network – and all reports are in plain English.
If you want a quantifiable apples-to-apples comparison between our managed services and anyone else’s, you may even be able run our N-Able monitoring software at the same time as our competitor’s. Then you can see for yourself who has the fastest response times, who finds and fixes the most problems, who keeps you running at peak network efficiency, and who’s best at keeping you informed.
We are so sure that you will see and prefer the Chesley difference that this offer comes with a 100% Satisfaction Guarantee. If for any reason, you aren’t satisfied with our managed services during or at the end of the first month, we’ll release you from the 12-month contract. We’ll even put your old monitoring software back on line at no charge.
So, go ahead, quit kicking your old server, and contact us today for your FREE CONSULTATION. (Des – this should sit right on top of the contact info at the bottom of the page)
INCENTIVE 3 PAGE
HEADING 3: REFERRAL REWARDS PROGRAM
SUB-HEADING 3: Get a $50 or $100 Visa® Gift Card for a successful referral
BODY COPY 3: At Chesley Consulting, we understand that the workers in the trenches – the office managers, nurses, legal secretaries, teachers, and in-house technicians – can use more than just a pat on the back for saving money or making good choices for their organizations.
That’s why we developed our new Referral Rewards Program. Word-of-mouth has been our primary means of gaining new clients since we opened in 2002(((((?????? 2006 ????)))), and we appreciate everyone who has helped spread the good word. Now, we’re showing our appreciation more directly.
Here’s How it Works: We’re offering a $50 Visa® Gift Card for each referral that leads us to new hourly break/fix jobs. For each referral that results in a new client signing up for one of our managed-service plans you’ll earn a $100 Visa® Gift Card from us.
Simply fill out the Chesley Referral Rewards Form below, and email it to your friend. Then, when your friend shows us the completed form and the referral results in a new client for us, we will send you a $50 or $100 Visa® Gift Card. Your friend will get IT Help With Integrity, and you’ll get more than just a pat on the back from us.
New clients must present their completed Chesley Referral Rewards Form within one week of our initial on-site, consultation with the new client. You must satisfy the terms and conditions below to earn your Visa® Gift Card.
Chesley Referral Rewards Form
I am referring: _______________ to Chesley Consulting Inc.
Please welcome my friend to the Chesley Difference
Existing Customer Contact Information:
Full Name*:
Company or Organization You Work For*:
Street Address*:
City*:
State*: Zipcode*:
*Required. The requested information is used only to identify your existing customer relationship in order to pay the Visa® Gift Card to you. It will not be used for any other purpose.
For internal office use only:
New Customer
Name:
Company or Organization Your Friend Works For:
New Relationship Approval – Initial Here:
SEND
Terms and Conditions: ¹ Existing Customers and Friends of Chesley: We will pay a $50 referral reward if your referral results in a new break/fix client and a $100 referral reward when your referral results in a new Managed-Services client after we verify that your referral meets the terms of this offer. You do not have to be an existing customer to earn a referral reward. We will notify you when you earn a referral reward and send you a gift certificate within 90 days of qualifying for the reward.* The value of the referral reward will be reported to IRS as taxable income.
² New Customer: You must present a Chesley Referral Rewards Form within one week of our initial, on-site consultation with you and your business or organization.
Eligibility: You must be a new customer of Chesley Consulting. Offer not available to individuals or businesses that have done business with Chesley before, and employees of Chesley Consulting are ineligible.
3This offer may be withdrawn or changed at any time and we reserve the right to determine in our sole discretion the eligibility of new customers and existing customers. We also reserve the right to disqualify referrals in circumstances where we reasonably believe they were not made in good faith.
* We value our customer’s privacy and we are unable to give out the identity of our existing customers. You will need to ask your acquaintances directly to see who is already a Chesley client.