How’s the New Logo?

by | Feb 8, 2018 | Uncategorized

I reached out to my friends and contacts for input on a new logo for Great Outdoors Copywriting to replace the original. Please let me know what you think about the results — My friend and super-talented graphic designer, Lisa Bransom, created this logo for me,...

A Few of My Favorite Things — Office Supplies?

by | Dec 19, 2014 | Uncategorized

As a copywriter for the Outdoors Industry, I have plenty of gear and action-oriented apparel on my Christmas wish list — as you might expect. Unfortunately, my garage is already bursting with kayaks, windsurfers, camping gear (I could outfit a small platoon),...

Fish All Three Tiers of Your Marketing Pool

by | Jun 26, 2014 | Uncategorized

Here’s the tricky part about marketing your fishing industry business … You are an expert in your field. You’ve got years of experience under your belt and you can probably catch fish like no one’s business, but it’s very likely that your...

Winter Camo – Gettin’ Sneaky in the Snow

by | Dec 28, 2011 | Uncategorized

In a few weeks, my buddies and I are heading to our old summer camp for a bit of off-season winter hunting. Our version of hunting in the woods, however, has nothing to do with rifles, deer, or ammo … We like to hunt FLAGS and HUMANS! Now, this may sound a bit...

It’s Show Time!

by | Dec 22, 2011 | Uncategorized

Hunting and Fishing shows, that is … Trade and consumer show have lost some of their punch in other industries, but they are doing just fine in the Outdoors Industry. From the Shot Show coming up Jan 17-20 in Las Vegas, to the Outdoor Retailer Winter Market show...

Hunting w/ Your Phone

by | Nov 21, 2011 | Uncategorized

I live at the end of a dead-end dirt road that’s a secret spot for several deer hunters I know. For years, I have grumbled that terrorists in Afghanistan and Iraq have better cell phone coverage than we do in my neck of the woods. But that has finally changed,...