How’s the New Logo?

I reached out to my friends and contacts for input on a new logo for Great Outdoors Copywriting to replace the original. Please let me know what you think about the results — My friend and super-talented graphic designer, Lisa Bransom, created this logo for me,...

A Few of My Favorite Things — Office Supplies?

As a copywriter for the Outdoors Industry, I have plenty of gear and action-oriented apparel on my Christmas wish list — as you might expect. Unfortunately, my garage is already bursting with kayaks, windsurfers, camping gear (I could outfit a small platoon),...

Fish All Three Tiers of Your Marketing Pool

Here’s the tricky part about marketing your fishing industry business … You are an expert in your field. You’ve got years of experience under your belt and you can probably catch fish like no one’s business, but it’s very likely that your...