The Most Innovative Online Catalog Concept You’ve Never Heard of …
The Geared Up For Adventure system is a new approach to online catalog marketing for the outdoors industry that combines three familiar catalog marketing features into a new, game-changing, promotional experience.
We combine the reader-engagement of magazine feature writing … with “live” coverage of an outdoor adventure that highlights your products in their element … with the depth, breadth, and maneuverability of online catalogs.
First, we start with celebrity and/or expert guests who get to outfit themselves from your product lines for a once-in-a-lifetime adventure in the Great Outdoors.
Then, we take them on a trip (capturing the entire experience in text, photos, and video) with the focus on taking your products for a test drive.
And finally, we wrap it all up in multimedia web-based products that provide a seamless way for your customers to read/watch/listen to the story, check out the products used on the trip more closely than ever before, read interactive reviews from the celebrity/expert guests, and then buy your products using your existing online-catalog infrastructure.
We do it all so that with just a bit of cooperation from your web folks you can plug the ongoing and finished products right into your existing online catalog.
Yes … you have seen similar ideas in the online catalog world – content-rich “magalogs” … bundling of products for specific activities and travel … customer and guest reviews of products … and the ties between catalog products and specific trips. BUT, in all our research and interviews with catalog-copy experts who’ve worked with L.L. Bean, Bass Pro Shops, Cabelas, Orvis, and Four-Winns Boats, we haven’t found anyone who used this unique combination of marketing techniques in such a powerful and innovative way.
Would you rather be on the leading edge of this online-catalog marketing innovation or trying to play catch-up after it catches fire throughout the outdoor-gear and -apparel industry?
If you would like to find out more, please email us using the “Contact” page below and put “Geared-Up Catalogs” in the subject field. Be one of the first catalogers in the Outdoor Industry to make more from what you’re already doing with The Geared Up for Adventure Online Catalog System .
This is a mock-up is for demonstration purpose only.
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