About Great Outdoors Copywriting
(Long-Form Copy)
The great American writer and outdoorsman, Mark Twain, once said, “The difference between the almost right word and the right word is really a large matter—’tis the difference between the lightning-bug and the lightning.”
At Great Outdoors Copywriting, I strive to bring greatness to your copywriting and marketing projects with copy that makes a big difference — whether you are in the Outdoors Industry or not. Even if you’re in the office-cubicle business, I bring a breath of fresh air to your marketing efforts.
With a decade of copywriting experience and two more decades of professional writing experience as a journalist, editor, English teacher, and magazine writer, I can write the crap out of just about anything you can throw at me.
While my clients don’t always share their results with me, I’ve been able to account for more than $6 million in new revenue that my copy and marketing expertise has generated for my clients over the past decade.
From email autoresponders to long-form sales letters, I’ve written it all. From Asia to Europe and across all three coasts of the United States — that’s the East Coast, the West Coast, and the Great Lakes (for any uninitiated) — I’ve been helping companies, government, and non-profits build followers, sell more, raise funding, and get the word out.
And if you’re in the Outdoors Industry, then you’re in real luck because my love of adventure, wilderness, and working up a sweat under open skies makes it even easier for me to get in the heads of your prospective customers, patrons, and clients.
But you don’t take my word for it, check out the testimonials at right from some of the top copywriters in the world — and a few case studies below.
CASE STUDIES
Rich is one of those copywriters that just plain “gets it”. His catalog copy virtually jumps off the page, with a style and sizzle that you rarely see from other copywriters. And his passion for the outdoors is remarkable–I know if I needed outdoor copy, he’d be the first I would call. Before you look anywhere else, make sure you check out Rich’s services first. You won’t regret it!
I’ve had the pleasure to work with Rich in a peer review group of copywriters, reading and reviewing one another’s work. Rich has impressed me with his energy and passion, as well as his writing ability. He brings a lot of marketing know-how to the table, and his writing is consistently above par. If you’re looking for an outdoor copywriter who can hit the mark, Rich is your man.
If you’re responsible for growing sales for an outdoor or recreation products company, you’ll want to work with Rich Bachus! He’s an incredibly strong copywriter and marketing strategist who can help you improve the power of your sales copy, search engine optimization, and results. I’m so impressed with his energy and his ability to uncover exciting benefits that make his sales copy irresistible to prospects. I’ve had the pleasure of being a copywriter colleague of Rich’s for a couple years now, and he’s a complete joy to work with. Plus he’s the real deal when it comes to understanding the outdoors market. I highly recommend Rich.
I had the pleasure working with Rich in one of my copywriting workshops. He is obviously a very talented and experienced writer — especially when it concerns anything to do with the outdoors. More importantly, he’s a solid marketer and has a knack for crafting persuasive, motivating copy. I highly recommend him.
Rich is a diligent copywriter and well trained in the most up to date methods of direct response copy — online, seo, social media, advertorials, mail, email, editorial content, and more. Taking advantage of his personal experience with active-nature and his marketing focused copy gives his outdoors related clients a dangerous advantage over their competitors.
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