My client, Biomedical Research Laboratories, hired me to write an advertorial for its new nutritional supplement — AltitudeRx™ — which helps reduce the symptoms of altitude sickness for those of us who travel from the flatlands to the mountains. I quickly realized that high country hunters who go after elk, bear, and other high elevation game could really use a product like AltitudeRx™.
The following advertorial is running in The Rocky Mountain Elk Foundation’s Bugle Magazine, and it’s not only pulling in new customers for AltitudeRx™, but it’s helping to sell my client’s other products for endurance athletes as way for older, out-of-shape hunters to keep up with the younger members of their camp.
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