[pg. 1 – TITLE PAGE]7 Ways to Make Revenue Rain Down on Your Agency

[pg. 2 – INTRO: Problem – Solution]

[Headline]“Where’s My ROI for All This Agency Work?”  

[Subhead]If your client has ever asked you this question … or even thought it … than it’s time to take your agency’s 2-dimensional content marketing to a whole new level with KinetiZine.

[Body]PDFs and static content just aren’t cutting it like they used to. Today’s prospects are so overwhelmed by the tidal wave of free, easy-to-get content marketing that they barely have the time and attention span to glance at that new PDF they downloaded from your client.

[Textbox Quote] “PDFs … They just sit there.” — Tom Kivett, New York City-based content and PR marketer.

All too often, your client’s PDFs end up sitting unopened or hastily scanned on a prospect’s hard drive without generating much engagement. And the jump from download statistics to inbound warm leads/sales is like a gaping black hole — there’s just no way to track and prove that your agency’s content marketing helped to convert a single prospect to a customer.

Maybe it was your client’s web content … maybe it was the video … or maybe just word or mouth. Without analytics, it’s a crap shoot. And who wants to build an agency reputation on the “your guess is as good as mine” principle?

That’s why we created KinetiZine!

KinetiZines:

• Increase prospect engagement
• Improve conversion rates
• Track user behavior throughout the buyer’s journey
• Allow for progressive and responsive value delivery
• Fill in the PDF “black hole” with actionable analytics

Not only do KinetiZines allow you and your clients to live up to the best practices and principles of content marketing, but our Agency Pricing Plans are designed to make revenue rain down on your agency … and on your clients, as well.

[2 Images of money raining down on: 1. agency and 2. clients]

Discover 7 Ways to become the rainmaker in your agency now! [ARROW]

[pg. 3 – Make it Rain KZ, pg. 2]

[Let’s cut Incentives and save for end of this KZ or for the Features Guide — do we even have all of this in place yet? planning templates, webinar, etc.?]

[Replace with …]

[Heading]The 7 Ways

1st Way — White Label and Upsell pg. 4

2nd Way — Generate New Work from Old Projects pg. 5

3rd Way — Market Your Agency Services More Effectively pg. 6

4th Way — Use Analytics for Monthly Client Touchpoints pg. 7

5th Way — Sell Content-Testing Services to Your Clients pg. 8

6th Way — Launch Re-Engagement Campaigns pg. 9

7th Way — Convert Content to Native Mobile Apps pg. 10

[pg. 4 – Way 1: White Label and Upsell]

[Heading]1st Way — White Label and Upsell

Kinetizine for Agencies is structured as a Done-For-You service that you can white label as your own new, advanced content-delivery platform for your clients. And, here’s the part your bean counters will appreciate — the longer you let KinetiZine work for you and your clients, the higher profits you can earn for your agency.

[Bar graph label, top]Projected Agency Profit

[Here’s an example from Xcell, but perhaps you guys can make it look better. The data is based on wholesale to retail markups as we discussed — 3mo: 469 to 499, 6mo: 399 to 499, and 12mo: 299 to 499 — with a simple 10% markup on the KZs themselves.

3-Month: Subs 180 / KZs 119

6-Month: Subs 2100 / KZs 416

12-Month: Subs 15600 / KZs 772]

[please add asterisk over the top of this graph at end of title]

*Based on signing up 1 new client and 2 new KinetiZines per month.

With KinetiZine, you’re in the driver’s seat. Not only do you maintain control of all creative content, but you decide which clients can benefit the most from KinetiZine, and how much to upcharge them.

To see how you can supplement your agency’s core revenue with KinetiZine profits, try the handy tool below. We’ve provided some default numbers based on a 1 new client + 2 KZs a month goal and MSRP, but you can reset the numbers to meet your agency’s Kineti-Fication potential.

Agency KinetiZine Monthly Profit Calculator

Subscription Duration	# of Clients that can benefit from KinetiZine	Agency’s Subscrip. Upcharge %	# of Client PDFs you can transform to KZs	Agency’s KZ Upcharge %	Agency Profit per Month
3-Month	3	6.4%	6	10%	$149.39
6-Month	6	25.06%	12	10%	$718.81
12-Month	12	66.89%	24	10%	$2,637.61

[Heading]How do I Offer KinetiZine to My Clients?

The easiest way to get started is to turn your clients’ existing PDF content into engagement-generating KinetiZines with actionable analytics. Just ask your clients:

• What if we could make your PDFs and static content come alive for your prospects?
• What if we could bring the whole rainbow of psychedelic colors to your plain, old white papers?
• What if we could measure much more than just downloads?
• What if we could use those analytics to fine-tune your content and increase conversion rates?

Get the picture? Companies want analytics and results, and you would be surprised at how much they are willing to pay for powerful insight into audience engagement. Simply pass KinetiZine costs along to your clients — with a percentage for your efforts — and your clients will shower you with appreciation.

[pg. 5 – Way 2: New work from Old projects – layout, animations, videos, audio]

2nd Way — Generate New Work from Old Projects

Even if you decide to provide KinetiZine at cost to your clients, KinetiZine can still cause revenue to rain down on your agency. How?

Your clients will need engagement-enhancing creative to take their old static PDF content up to the dynamic level of KinetiZine content. Each KZ provides you with the opportunity to create and produce:

• [icon]Video Scripts
• [icon]Video
• [icon]Audio
• [icon]Animated Graphics
• [icon]New Layout and Design Features

By breathing new life into your clients’ old content, you’ll save your clients the expense of starting from scratch. And your clients will add “Marketing Hero” to the nameplate on your desk when you deliver:

1. Longer, deeper viewer engagement
2. Verifiable ROI
3. Higher conversion rates from existing content that you’ve transformed into KinetiZines.

Start digging through your clients’ content-marketing collateral, and start transforming it into KinetiZines — better results for them … more billable hours for you and your agency.

[pg. 6 – Way 3: Improve conversion on your agency’s own marketing]

3rd Way — Market Your Agency Services More Effectively

PROBLEM:  A Chicago-based branding agency (Killian Branding) has a large library of content that’s intended to attract, convert, and retain new clients. Unfortunately, their beautifully designed, cleverly written content wasn’t giving them the answers they needed because they didn’t know who was reading their content.

SOLUTION:  Killian transformed its static PDFs into KinetiZines and (after a few months of watching the analytics) gained a better understanding of who was reading their content and what content captured the most attention. They quickly discovered that:

• Videos were the most popular content
• People who started with a shorter article stayed longer
• And the majority of the readers used a desktop

Want to read more about the Killian case study? [CTA link to https://kinetizine.com/books/54787e9ba70ce/html/]

Killian’s conversion to KinetiZine helped the agency capture new clients, and your agency can redefine its content-marketing strategy and tactics with KinetiZine, as well.

[use word art and arrows to show this progression]Publish — Kineti-Fy — Measure — Refine — Convert!

[pg. 7 – Way 4: Sell analytics, monthly touch points]

4th Way — Use Analytics for Monthly Client Touchpoints

With the analytics reports you’ll get from KinetiZine, you also get a built-in, easy, unsalesy way for you or your account reps to create monthly touchpoints with your clients when you share and review those reports each month — or even every week if you like.

With PDFs, the connection between downloads and paying customers is never clear. But with KinetiZine analytics, you can connect all of the dots in the Buyer’s Journey. And, heaven forbid, if the analytics turn up weaknesses in your client’s content or strategy, you’ll know exactly where the trouble is and be able to fix it for them in short order.

Every month with KinetiZine analytics gives you a fresh opportunity to:

• Share the results
• Separate the tire kickers from the eager beavers in your client’s marketing funnel
• Analyze what’s working the best
• Make recommendations to recalibrate the content that isn’t getting attention

Provide value regularly, and your clients will keep coming back for more.

[pg. 8 – Way 5: Offer quick and easy testing for conversion optimization on client collateral]

5th Way — Provide Buyer Journey Workflow Testing Services

When your client’s content isn’t converting, then you can provide the tools to test their content for them — not just one piece at a time, but in the context of complete buyers’ journey paths.

Professional A/B split testing services and tools can cost as much as $359 a month, according to a June 2014 article — “The Best Tools for A/B Split Testing in WordPress” — on The WordPress News Core website.

With the bundling power of KinetiZines, your agency can test both big-picture and piece-by-piece testing as an added service to your clients.

Here are some pricing guidelines you can use to establish your own testing service using KinetiZine:

• Google Content Experiments — Price: Free
• Optimizely — Price: $17-$359/month
• Nelio A/B Testing — Price: $19-$59 flat fee
• AB Press Optimizer — Price: $39-$199/year
• Simple Page Tester — Price: Free ($59 for premium version)

Happy Testing!

[pg. 9 – Way 6: Re-engagement campaigns]

6th Way — Launch Re-Engagement Campaigns

Wake up your inactive clients with breaking news of the powerful, new service that you can now offer them — KinetiZine!

[simple, fun graphic with 5 Active Clients (happy faces) and 15 Inactive Clients (eyes closed, sleeping clients) arrow or something to show 5 of the Inactives waking up and joining the actives. animated graphic would be even cooler — here’s a drawing]

[Heading]Re-Engagement Tactics:

• Email campaign — Announce what your new service can do for your old clients
• Agency newsletter articles — Chronicle the higher conversion rates and greater insight that you and your clients are getting from your new white-labeled publishing/analytics platform (KinetiZine)
• Post comments and articles about your new service where your clients and potential clients are having discussions about content-marketing ROI
• Arm your agency account reps with the tools they need to reach out to inactive clients and offer them something they’ve never seen before

Dogfooding = Basically, this means using your own products before, during, and after you try to sell them. It’s both a way to get to know your products better, and a way to walk-the-walk for your clients.

[Image idea!]

We believe that KinetiZine is a great way to reach out to your sleepy former clients. You can either take your own in-house PDF content and turn it into a KinetiZine, or if you are feeling bold (as we have been lately), snag a prospective client’s PDF right off their website, turn it into a KinetiZine, and send the link back to them with an invitation to check out what their turbo-charged PDF is now capable of.  

[pg. 10 – Way 7: Convert content to native mobile apps]

7th Way — Convert Content to Native Mobile Apps

Our KinetiZine App subscription provides all of the features and services of our 3- to 12-month Agency Subscription packages, but also allows you to turn any PDF or KinetiZine into a native mobile app that prospects can access when they want … where they want … for as long as they want.

Perfect for prospects who are on the go, KinetiZine native mobile apps:

• Keep working when your iPhone is on “Airplane Mode”
• Deliver content even when wi-fi and cell signals are unavailable
• Continue to gather analytics offline and send them when the prospect gets back online
• Once installed on an iPhone through the Apple Store, they stick with your client’s prospects indefinitely — no more bookmarking and trying to remember your client’s URLs.

KinetiZine native mobile apps put your client’s content right in their prospects’ back pockets so they don’t leave home without it!

[pg. 11 – Next-Level Content Marketing – Uncover the principles behind KZ and book order CTA]

[Headline]Meet the Man Behind KinetiZine and Uncover the Principles of Next-Level Content Marketing

[Use picture of Ted and Bio from Amazon — which you can find here http://www.amazon.com/Ted-Box/e/B00NSFFRFM/ref=dp_byline_cont_book_1]

Get the #1 bestselling book in Amazon’s Marketing Category in 2014, and discover how KinetiZine can put “Advanced Tactics for Today’s Content Marketers” to work for your agency and clients …

[CTA: Get the Book for just $8.98]

[link: http://www.amazon.com/NEXT-LEVEL-Content-Marketing-Advanced-Marketers-ebook/dp/B00NPFRWK8/ref=asap_bc?ie=UTF8]

[pg. 12 – Make it Rain KZ, pg. 3]

[Keep mostly as is, but change Step One: copy to …]

[Heading]Step One: Start Your Trial … Send Demos to Your Clients.

Simply click the link below and upload your high-res PDF today. No hassles, commitments, or obligations. The upload page includes easy instructions for creating free Demo KinetiZines that you can show to your clients.

[Possible text box and CTA under Step One, add to left white space]

Did you miss out on our 30-Day FREE KinetiZine Trial? Click below if you haven’t already signed up.

Start Trial

Upload Now

[Step Two is good to go, just check that Consultation “C” is capitalized]

[pg. 13 – Make it Rain KZ, pg. 4]

[Capitalize View Your KinetiZine and Promote Your New Service

[pg. 14 – Make it Rain KZ, pg. 5 -thru Step 5 and more?]

[Heading — Step Five: Show Clients] [[[Is Clients capitalized?]]]

During your 30-Day Free KinetiZine Trial, you can turn multiple client PDFs into demo KinetiZines that your clients can access for free for 7 Days. So, don’t just sit on your new content-delivery service, promote it to your clients before your trial ends — without any investment or commitment on your part.

[Heading]The Countdown Begins![AJ – Replace alarm clock with a countdown timer? Days: 30, Hours: 0, Minutes 0 … that starts when they access the page]

The moment you click the link on your first KinetiZine, your 30-Day Free Trial begins. We’ve even sweetened the pot with a 2-Month, 90% Savings Offer that gives you up to 3 months to show your clients what you’re capable of with KinetiZine (see page 16[link]) for as little as $98!

With KinetiZine for agencies, you get:  

[some text from Make it Rain Incentives list]

• One full-month access to KZ Services
• Sales support for each qualified prospect
• This report: “7 Ways to Make Revenue Rain Down on Your Agency”
• Technical support (by email or phone)
• Promotional support, access to KZ collateral and videos
• Ability to upload client/prospect PDFs for transformation to KinetiZines
• Special Wholesale Pricing Plans for Agencies (see next page)[link or CTA to pg. 15 or dashboard]

[pg. 15 – Agency Pricing plans]

[pg. 16 – Activator offer detail and CTA]

[Headline]Two Months at 90% Off!

[Subhead]Take the KinetiZine Challenge — Earn $2K in Profit for Your Agency in 60 Days!

The KinetiZine Challenge: Sign Up 1 New Client with 2 KinetiZines per month in 2 months and earn up to $2300 profit for your agency — spending only $98 total.

How?

1. Use the 30-Day Free KinetiZine Trial to create demos and promote your new service to your clients. Each of your clients gets a 7-Day Free Trial with their demo.
2. Add on 2 more months of KinetiZine subscription for only $49 a month by clicking the “Yes, I want 90% Off!” link below.
3. Start signing up your clients for 3-month, 6-month, or 12-month subscriptions using the Suggested Retail Price of $499 a month per subscription.
4. And keep the change:
• 2 clients at 3-month level = no profit
• 2 clients at 6-month level = $602 Agency Profit
• 2 clients at 12-month level = $2302 Agency Profit

You can go ahead and click “Yes, I want 90% Off!” right now without losing any time on your 30-Day Free KinetiZine Trial period. Just sign up for the two months now, and it will automatically start after your 30-day trial is up, unless you tell us otherwise. If you want to start your two-month offer immediately or after a specific period of time, you can customize the launch date on the sign-up page.

[CTA]Yes, I want 90% Off!

[Take prospect to 2-month opt-in page within KZ dashboard]